“people Hate To Be Sold But They Love To Buy”

What’s the best way to sell a box of chocolate? You give them a piece to taste, and if they like it, they will buy the whole box. The best way to build TRUST with your prospects is to provide value in advance and help them solve “some of their problems“ before you even offer anything. When the prospects think: “if I am getting my problems solved with just the free value I wonder what the paid value will be like.“ You’ve successfully closed the prospect without selling them.

Johnny will be able to present a hypnosis demonstration that includes the audience members and give everyone a first-hand experience of how building Trust before selling is the key to persuade and close someone on anything.

“What you say means something but what they say means everything“

In this captivating keynote, we delve into the essence of truth in sales: uncovering the prospect's pain. We explore the profound significance of listening intently to our clients, understanding that their words hold the key to unlocking meaningful connections and successful deals. "What you say means something, but what they say means everything" encapsulates the core philosophy driving effective salesmanship — the realization that true understanding and empathy stem from attentive listening and a genuine curiosity about the prospect's needs and challenges. Through insightful anecdotes and practical strategies, we navigate the art of asking the right questions, honing our ability to decipher hidden pain points, and ultimately forging authentic relationships built on trust and mutual understanding. Join us on this transformative journey as we harness the power of truth to elevate our sales approach and achieve unparalleled success.

“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will.”

In this enlightening segment of the keynote, we confront the fundamental elements that delineate success from stagnation. "The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will" encapsulates a profound truth about the nature of achievement. Through introspective exploration and compelling narratives, we delve into the transformative power of resilience and determination in overcoming obstacles. We challenge the conventional notion that success is solely contingent upon innate talent or intellect, emphasizing instead the paramount importance of tenacity and unwavering resolve. By reframing failure as a stepping stone rather than a stumbling block, we empower ourselves to embrace adversity with courage and perseverance, recognizing that true greatness is forged through the crucible of perseverance and unyielding determination. Join us as we unlock the latent potential within each of us, igniting the flames of ambition and embarking on a journey towards boundless success.

“Treat others how they would like to be treated“
In this segment, Johnny elucidates the importance of understanding the four major personality types—SPADES, HEARTS, DIAMONDS AND CLUBS—and tailoring our approach to resonate with each individual's unique motivations. By delving into the specific characteristics and preferences of each personality type, Johnny provides actionable insights on how to effectively engage and influence every person encountered in sales and beyond. Whether appealing to the Analytical with data-driven evidence, inspiring action in Drivers through clear objectives, fostering trust with Amiable individuals through empathy, or captivating Expressives with storytelling and creativity, Johnny's expertise offers a comprehensive guide to mastering the art of persuasion and building meaningful connections.